They say data is the new oil.  It’s being used to inform decisions of government, business and more. But how about the church? Could it help us to reach people more effectively?

We have a good idea of the countries that lack churches and bibles. But what about our own country? Are we planting churches in the areas that need them most? Or do we favour the same old areas?

That’s my starting point. And we’ll take it from there.